Reading • Writing • Literacy • Creativity • CommunicationFree Literacy App • Programmes • Campaigns • Reading Passport • Schools • Global Community
CAMPAIGNS & EXPERIENCES

Make reading visible all year — not only on one special day.

RCI campaigns turn programmes into moments people can join, share and remember: World Book Day, seasonal literacy, Young Creators, written interviews, recorded sessions, course launches and gifting.

5 monthsWorld Book Day campaign journey
4 seasonsHalloween, Christmas, Easter + year-round
Createdrawings, comics, stories and books
Replayinterviews and approved recordings
CAMPAIGN UNIVERSE

Six repeatable campaigns that can keep RCI active throughout the year.

01

World Book Day Journey

A five-month build-up of writing, illustration, author engagement, language discovery and school participation.

Explore campaign
02

Seasonal Literacy

Halloween, Christmas and Easter programmes, themed stories, creative challenges and school/community events.

Explore seasons
03

Young Creators

Invite learners to submit drawings, illustrated stories, comics and book projects for safeguarded review and optional showcase.

Open showcase
04

RCI Interviews

Written interviews with authors, educators, readers and creative voices, building a growing editorial literacy archive.

Explore interviews
05

RCI Replay

Post selected recordings only after rights, consent and safeguarding review, creating a useful watch-again library.

Explore replay
06

Meet the Course

A rotating course-introduction campaign that explains one programme at a time with learner outcomes, audience and next step.

Meet the programmes
CHRISTMAS VOUCHER CAMPAIGN
€50
voucher for €10

Seasonal promotional concept for use across 500+ eligible course options. Redemption dates, availability and full campaign terms should be confirmed at activation/booking rather than assumed.

See the Voucher Campaign
CREATIVE & PUBLISHING PATHWAYS

Campaigns should feed real programmes.

The campaign layer links directly into screenwriting, playwriting, comic-book creation, Kawaii doodle storytelling, first-book publishing, adult book publishing, Creative Writing and Creative Writing in Maltese.

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