Readers who help other people fall in love with reading.
Reading Ambassadors turn personal reading into positive action. Children and adults can progress through missions, badges, events and leadership experiences — always with age-appropriate safeguarding and supervision.
Nine ambassador pathways
Junior Reading Ambassador
Help children become visible reading role models in their class, family and community.
Explore this pathway →Young people roughly ages 13–17Teen Reading Ambassador
Give teenagers a meaningful leadership role around reading, media, creativity and peer encouragement.
Explore this pathway →Adults of any ageAdult Reading Ambassador
Build a network of adults who model reading, encourage lifelong literacy and help communities discover books and learning.
Explore this pathway →Parents, carers and multi-generational familiesFamily Reading Ambassador
Turn shared reading into a visible family habit and encourage other families to do the same.
Explore this pathway →Pupils, teachers and school communitiesSchool Reading Ambassador
Create a structured school-wide reading leadership model with student and adult ambassadors.
Explore this pathway →Library users, volunteers and staffLibrary Reading Ambassador
Help libraries activate reading communities through welcoming conversations, recommendations and events.
Explore this pathway →Community groups, NGOs and local initiativesCommunity Reading Ambassador
Use reading as a community-building tool across age groups, languages and backgrounds.
Explore this pathway →Employees and organisational teamsWorkplace Reading Ambassador
Promote reading, communication and learning culture inside organisations.
Explore this pathway →Children, adults, schools and partners internationallyGlobal Reading Ambassador
Connect local reading action to a worldwide Reading Club International community.
Explore this pathway →How the Ambassador journey works
Choose your pathway and agree age-appropriate goals.
Complete reading, recommendation, event and community missions.
Capture progress in the Reading Passport and Ambassador log.
Progress into larger supervised leadership and community projects.
Safeguarding is built into the model.
Children do not independently supervise other children, arrange private meetings, exchange private contact details or undertake unsupervised one-to-one ambassador activity. Child pathways require appropriate adult oversight and, where applicable, parent/guardian consent.